Today it was the debut at the Real Club Náutico Port Pollença, where the volunteers Ecomar concentrated next to Theresa Zabell under the motto # yocuidoelmar

The Ecomar Foundation, chaired by Theresa Zabell and Coca- Cola, reunited its environmental arguments, which since 2011 have been sharing, in a new campaign of "Cast Cleaning". Six events will be held in different places in Spain and Portugal starting with the Real Club Náutico Port Pollença (Mallorca), where the children of the sailing school dedicated today to cleaning a good piece of coast in the Cala del Moro, a semi-paradisiac and very difficult to access, from which they managed to extract more than 50 kilos of polluting materials. At 10 a.m., Theresa Zabell, after offering a talk to the # Will you eat, gave the gunshot to the 30 children who participated with five ECOMAR volunteers, who served as team leaders. On the part of Coca- Cola attended the Delegate of Baleares Juan Massanet with his director of communication Ricardo Muntaner and by the Real Club Náutico Port Pollença, its president Alan Joseph Ponte and the director of the School of Vela Diego Riera.

Six cleaners this season

The cleanings will be developed throughout July. After visiting Pollença, the ECOMAR and Coca- Cola Foundation will go to the Real Club Marítimo and Tennis de Punta Umbria on Tuesday 12(Huelva), to continue to carry out the activity that the Foundation has been doing for eight years. Two other cleaners will be made with children from the Liceo Casino de Vilagarcía de Arousa (Pontevedra) on Wednesday, July 20 and in Carcavelos (Lisbon) on July 27. After the cleaning of the coast of Vilagarcía de Arousa, one of the islands of the National Park of the Atlantic Islands will be named ECOMAR, in recognition of the work the Foundation has done during its 18 years of life. Subsequently, in September, the cleaning will reach the coasts of the internal waters of the Castile Canal, in Medina de Riyeco, in Valladolid, and the Alicantina town of Jávea.

This year, as a most important development, the ECOMAR Foundation will count the materials it collects in each cleaning to provide the data to the Ocean Conservancy and European Environment

Coastal cleaning is an initiative led and created by the ECOMAR Foundation and driven by Coca-Cola, which aims to raise awareness among the smaller ones of the importance of avoiding the contamination of our seas and coasts, as well as to create a network of volunteers to collect the waste that already exists in them and, in addition, to insist on the importance of recycling waste by depositing them in the appropriate containers. These actions are part of the commitment of Coca- Cola to the environment. A commitment that Coca- Cola develops through its environmental strategy that includes more than 80 actions grouped into four key axes: water, climate, packaging and sustainable agriculture.

As on previous occasions, Coca- Cola will reward these actions from the small volunteers of the ECOMAR Foundation and, one more year, will transform the waste collected into kilos of Coca- Cola products that will be destined for the Food Bank. One of the most important developments in the clean costs Coca- Cola 2016 is the material count of each of them to provide data to the Ocean Conservancy and European Environment. The general purpose is to obtain information and a tool that creates the social awareness necessary to help reduce the amount of waste that reaches the sea.

Theresa Zabell is very excited with this new campaign: "is our sixth year cleaning coasts for Spain along with Coca- Cola, a great travel partner, who has understood very well what the ECOMAR Foundation wants to transmit to the younger. This year we have to try to beat the numbers we achieved last year so that the most disadvantaged can enjoy the Coca- Cola products and make our coasts look clean and safe. I'm waiting for you all in Port Polleça."

For his part, Ana Gascón, Director of Corporate Responsibility of Coca-Cola Iberia, has wanted to highlight the relevance of this type of actions that "are fundamental to help raise society's awareness of the importance of protecting our environment. In Coca- Cola, we have wanted to add one more year to this important campaign by providing our small grain of sand in projects like this that are part of our commitment to the environment and to society."