Freshness and modernity in the new image of the Valencian citation

The Valencia Boat Show has completely renewed its image for the 2019 edition, which will be held from October 30 to November 3 in La Marina de València, with an ambitious project that is committed to total professionalism and opening to the city, not to mention its main objective, which is the sale of new boats. The master lines of the new Salon de València were established in January by the Union of Nautical Enterprises (UEN) and La Marina de València, organizers of the event, along with the new direct of the event, Nacho Gomez-Zarzuela.

The new image of the Valencia Boat Show for this 11th edition, made by Latorre Studio, revolves around the concept of openness, and the idea that València is a city that looks at the sea. "We wanted to extract a language of our own that would emerge precisely from the sea, and hence the use of triangles, which come from the formal analysis of the grompolas and nautical flags and from the very triangular form of the boat sails," says Javier Latorre, a founding partner of the design study. "The triangle also provides a geometric and modular reticle, which is suitable for adaptation to formats and surfaces," adds Latorre.

The Valencian living room also features a web site for this 2019 with the new visual style of the event, and a section dedicated to ambassadors of the event, among which are the representatives of the shipyards and professional regatists such as Pepe Ribes, which has five turns around the world behind their back.