The fascination of LY650 Lexus' last work

The fascination of LY650 Lexus' last work

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El nuevo buque insignia de Lexus

Lexus' new flagship

The creation of fascinating cars is something Lexus pursues without rest. This is demonstrated by the spectacular hand-plified door panels of the LS 500 or the complex painting process, inspired by the Morpho butterfly. Creating each online contact point with the Lexus brand philosophy is an opportunity that the company continues to take advantage of. This maritime application is a new demonstration, in its already legendary history, that Lexus continues to explore new borders, both within and outside the automotive industry.

Lexus continuously assesses what constitutes a premium experience. It has therefore ventured into the worlds of cooking, design, cinema and others, considering it as new opportunities for interaction with the brand. Driven by Lexus International President Yoshihiro Sawa, for which Lexus is a brand that "explores new ways to offer innovative and surprising experiences to our customers," the company has partnered with some of the best experience providers in the world to celebrate even more what the slogan "Experience Amazing" says.

And now, Lexus returns to the water giving shape and new expression to a yacht: the LY 650, carrying the most contemporary expression of Lexus' design language, L-finesse, beyond the automotive world. The production of the LY 650 begins at the point where Lexus's amazing Sport Yacht Concept was left.

In the LY 650 several of the most attractive features of the concept of the 12 m (42 ft) length have been preserved. With a total length of 20 m (65 feet) and a sleeve of 5.80 m (19 feet), the new Lexus yacht has a distinguished style in its powerful and pronounced bow, in the curved lines of its deck and in the steep fins of its stern. In the profile view, the elegant rise and fall of the distinctive line of the roof of the Lexus yacht leads to the wide and high fins of the back.

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