
TransMediterranean features new corporate image, betting on renewal
TransMediterranean features new corporate image, betting on renewal

The new corporate identity of the shipping company provides the ships with a renewed image, and projects the company to the future, enhancing in its image the sense of movement and speed with elements of the new typography, characterized by its clarity and legibility
The TransMediterranean company features a corporate image, thus continuing the new stage with renewed air. This new identity reflects the company's modernity and tradition, two aspects that today identify the shipping company and at the same time project it towards the future with elements that show movement and speed.
The new logo, in the red, grey and white colors, is based on a cookie, a small flag used as a sign of the ships and marine symbol, turned into a modern, dynamic sign that also reminds of the sea stelae that open at the passage of a fast ship.
The renewed image of the company, designed by the creative agency El Laboratorio, provides a slender aesthetic, with elements that link the modernity that bring the constant renewal and continuous improvement of services to the customer of TransMediterranean and the tradition of a company with a long trajectory. The renewal of the image also welcomes the company's new course following its incorporation into the Naviera Armas Group, which has become a majority shareholder of the company.
The first ship to have the renewed image is the Villa de Teror, the new latest-generation ferry of the shipping company, built in the Vulcan factory yard of Vigo and will soon be incorporated into the fleet of the company. This new ship has the capacity to accommodate 1,500 passengers, 450 vehicles and 600 linear meters of cargo on its 9 decks. In addition, the new corporate identity will be gradually implemented in the rest of the TransMediterranean fleet, as well as in stations, maritime terminals and other elements with corporate image.
© 2024 Nautica Digital Europe - www.nauticadigital.eu